SEIU Healthcare Illinois launches ad campaign to stop cuts to home care, child care

SEIU Healthcare Illinois – representing more than 35,000 child care providers and 35,000 workers who provide home care to seniors and people with disabilities – launched a hard hitting advertising campaign today timed to coincide with the return of legislators to Springfield calling on the General Assembly to stop deep cuts to child care and home care services in the FY10 budget.The campaign includes television, radio, and print advertisements, as well as billboards and web advertising that will begin in Springfield and spread across the state in the coming weeks. 

The state’s proposed FY10 budget includes a $50 million cut to the Child Care Assistance Program serving over 170,000 children in the state, a $40 million gap in funding for home care provided to over 51,000 Illinois seniors through the Community Care Program, and a $7 million cut to home care for people with disabilities in the Department of Human Services Home Service Program. Cuts could mean reduced eligibility, service cuts for seniors who depend on the care they receive in their homes, leaving families without access to critical care for their elderly loved ones and children.


Television:



Billboard:
Stop Cuts to Home Care, Child Care ad

(Download PDF)


Print:
Stop Cuts to Home Care, Child Care ad


(Download PDF)